Education — luxury watches from happy jewelers
Why You Do Not Want To Buy Directly From Rolex Right Now
So we priced you higher than Rolex? Here's why... Let's start with what a Grey Market Dealer is. A Grey Market Dealer sells authentic products new and certified pre-owned at market prices. Before the pandemic, buying through a Grey Market dealer meant you would save a bit and pay BELOW retail pricing. Once the pandemic hit, Rolex experienced a huge lack of inventory, so dealers are now paying well OVER retail pricing in order to get the product in, since we have the ability to get them in, even with the lack of inventory on their end. Just like with cars right now... everything is way above...
