New year, new wristwear. If you're a watch enthusiast, 2025 is the perfect time to look beyond the big-name labels and dive into the exciting world of indie watch brands. These independent watchmakers bring creativity, craftsmanship, and heart to every timepiece, often in small batches that make each watch feel truly personal.

Whether you're just discovering indie watch brands or you’re already a fan, we’ve rounded up six of the top models to watch this year. From minimalist designs to mechanical art pieces, here are the standout indie watches that deserve a spot on your radar.

1. Habring² Foudroyante Felix

From Austria, the husband-and-wife team Richard and Maria Habring have built a brand celebrated for integrity, technical skill, and value. The Foudroyante Felix continues that legacy.
Sized at 38.5mm, it’s an elegant piece perfect for formal wear. What sets it apart is the “foudroyante” complication, a sub-dial that ticks fractions of a second in a mesmerizing blur. It’s priced around €6,550 (~S$9,200), making it a relatively affordable gateway into high-level indie watchmaking.

2. Kudoke K3 Grüner Wald Sonderedition II

German indie watchmaker Stefan Kudoke brings his signature creativity to life in the K3 Grüner Wald Sonderedition II. This limited edition of 18 pieces blends technical mastery with artistic dial work.
The dial features three overlapping arcs that indicate hours, minutes, and seconds. A rich green frosted finish and gold-plated hands give the watch a refined, nature-inspired look. Priced at $16,500, it’s a wearable piece of art for serious collectors.

3. Sarpaneva x Näkki Blue Moon

From Finland, Stepan Sarpaneva merges fantasy and horology in the Näkki Blue Moon. Drawing on Nordic folklore, this 42mm watch glows dramatically in low light thanks to its powerful luminescence.
The scalloped case, rich textures, and haunting moonphase design make it one of the most visually captivating indie watches of the year. Limited to 30 pieces and priced around S$33,000, it’s a dream for those who love bold design with cultural depth.

4. Strehler Sirna

Watchmaking legend Andreas Strehler has launched his own brand, and the Sirna is his first creation under that label. This 40mm stainless steel timepiece features a minimalist titanium dial, laser-engraved for depth and texture.
Inside ticks the SA-30, a brand-new in-house automatic movement. Priced at CHF 20,000 (~S$30,000), the Sirna balances understated design with horological excellence and is ideal for collectors seeking precision in a sleek package.

5. Grönefeld 1941 Principia

Dutch brothers Bart and Tim Grönefeld are known for their technical flair, and the 1941 Principia showcases just how beautiful a three-hand watch can be.
The 39.5mm case is sculpted for comfort, and the Calibre G-06 movement is a visual treat through the caseback. With editions like the Sincere version priced at S$61,890, this piece offers a high-end experience with impeccable finishing and limited availability.

6. AkriviA Chronomètre Contemporain by Rexhep Rexhepi

Rexhep Rexhepi has become a star in the world of indie watchmaking, and the Chronomètre Contemporain is a perfect example of why.
This 38mm watch features a Grand Feu enamel dial and an in-house RR-01 movement with a 100-hour power reserve. The second version of the watch includes a deadbeat seconds complication. Starting around S$92,000, it’s not cheap, but for many collectors, it represents the pinnacle of modern independent watchmaking.

Why Indie Watch Brands Are Worth the Investment

Independent watches often come with a higher price tag, but what you get in return is exceptional. Think limited production, handcrafted excellence, and a direct connection to the makers. Unlike mass-produced models, every indie watch tells a story. Whether you’re starting your collection or adding a rare piece, indie watch brands in 2025 offer some of the most exciting options in modern horology.

Where to Buy Indie Watches and More

Looking to buy a standout watch, whether it’s from an indie name or a household favorite? Visit Happy Jewelers, the ultimate destination for watch lovers. With wholesale pricing, outstanding warranties, and unmatched customer service, Happy Jewelers delivers value you won’t find anywhere else. Whether you're a first-time buyer or a seasoned collector, they make watch shopping easy, enjoyable, and worthwhile.

Shop your next watch with confidence at Happy Jewelers and experience the best in selection, service, and savings.