Chopard Celebrates the Mille Miglia with Two New Collector-Worthy Timepieces

Chopard is once again in the driver’s seat, both on and off the track. The renowned Swiss luxury watchmaker returns for another thrilling year as the official timekeeper and world sponsor of the iconic Mille Miglia endurance rally in Italy. To commemorate the longstanding partnership, Chopard is introducing two stunning new timepieces that are sure to rev the engines of watch collectors and motorsport fans alike.

A Timeless Bond Between Racing and Watchmaking

Chopard’s connection with the Mille Miglia spans nearly four decades, beginning in 1988 when Co-President Karl-Friedrich Scheufele, a lifelong motorsport enthusiast, first raced in the event. That year, he paired up with racing legend Jacky Ickx, six-time 24 Hours of Le Mans winner, in a cherry-red 1955 Mercedes-Benz 300 SL Gullwing. This was also the year Chopard became the official sponsor of the rally. Fast forward to today, Scheufele and Ickx are once again taking part in the 2025 Mille Miglia, competing alongside more than 400 vintage cars in a grueling, multi-day rally across Italy. The event kicks off and finishes in Brescia, with racers navigating a route that loops through historic cities like Verona, San Marino, Livorno, and Rome.

Two Limited-Edition Chopard Mille Miglia Watches for 2025

To honor this rich legacy of motorsport and precision watchmaking, Chopard is unveiling two exclusive Mille Miglia 2025 editions:

1. Mille Miglia Classic Chronograph Tribute to Sir Stirling Moss

This limited-edition timepiece pays homage to one of the greatest moments in Mille Miglia history. In 1955, Sir Stirling Moss, alongside navigator Denis Jenkinson, conquered the 1,000-mile route in just 10 hours, 7 minutes, and 48 seconds, averaging nearly 98 mph. That record-setting performance still stands today. The watch is a masterclass in craftsmanship. Housed in a 40.5 mm case made from Chopard’s ultra-durable Lucent Steel, the Classic Chronograph is powered by a mechanical self-winding movement with a 54-hour power reserve. The opaline silver dial reflects the finish of Moss’s winning Mercedes-Benz 300 SLR, blending nostalgic charm with modern sophistication. Only 70 pieces of this tribute edition will be made to mark the 70th anniversary of Moss’s legendary victory.

"As a long-time participant in the Mille Miglia, I felt it was only fitting to honor such a legendary drive with an equally exceptional timepiece," said Karl-Friedrich Scheufele.

2. Mille Miglia GTS Power Control 2025 Race Edition

The second release is a bold evolution of Chopard’s Gran Turismo Sport (GTS) line. The 43 mm Mille Miglia GTS Power Control showcases Chopard’s innovative Lucent Steel and features a distinctive salmon-colored dial with a satin finish that recalls vintage dashboards and aluminum bodywork from classic race cars. Under the hood, it’s powered by the chronometer-certified 01-02-M automatic movement, offering a 60-hour power reserve. A unique power reserve indicator, designed to resemble a car’s fuel gauge, sits between the 8 and 10 o’clock positions. It’s a perfect combination of technical functionality and vintage racing inspiration. Limited to 250 pieces, this model is built for collectors who value both performance and heritage.

Where to Find These Collector Watches at Wholesale Prices

Chopard’s Mille Miglia editions are more than just luxury watches. They’re symbols of speed, endurance, and craftsmanship. With their limited production and strong ties to motorsport history, these timepieces are highly coveted by serious collectors. If you're looking to add limited-edition watches like these to your collection without paying full retail, your best destination is Happy Jewelers.

As a trusted name in the watch community, Happy Jewelers is the go-to source for collectors and enthusiasts looking for authentic, high-end timepieces at wholesale pricing. Whether you’re after a Chopard Mille Miglia, a rare independent brand, or the next standout piece for your collection, Happy Jewelers delivers exceptional value and personalized service.

Visit HappyJewelers.com today and discover a curated selection of luxury watches that combine artistry, heritage, and unmatched pricing. Your next collector’s piece is just a click away.