Rolex Pepsi Watch: Is the Iconic Red and Blue GMT-Master II Discontinued?

The Rolex Pepsi watch is one of the most recognizable luxury watches ever produced. With its bold red and blue bezel and strong connection to aviation history, the watch has become a symbol of both heritage and modern Rolex craftsmanship. Recently, rumors have circulated throughout the watch industry suggesting that the stainless steel version of the Rolex Pepsi watch may have been discontinued. These rumors have sparked significant discussion among collectors and have already begun influencing prices on the secondary market.

If the reports are accurate, the discontinuation of the steel Rolex Pepsi watch could mark the end of one of the most popular modern sports watches ever produced. It also raises important questions about the future of the GMT-Master II lineup and what it could mean for collectors and investors.

What Is the Rolex Pepsi Watch?

The Rolex GMT-Master II Ref. 126710BLRO, commonly known as the Rolex Pepsi watch, features a distinctive red and blue bezel that resembles the colors of the Pepsi logo. The watch belongs to the legendary Rolex GMT-Master II collection and has become one of the most sought after models produced by Rolex.

The nickname “Pepsi” refers to the two-tone bezel that allows the wearer to distinguish between day and night hours when tracking a second time zone. This design was originally created for airline pilots in the 1950s and has remained an essential part of the watch’s identity ever since.

The modern stainless steel Rolex Pepsi watch was introduced in 2018 and quickly became one of the most difficult watches to obtain at authorized dealers. Retailing for around $11,800, the watch regularly traded for far more on the secondary market due to overwhelming demand.

The History of the Rolex Pepsi Watch

The Rolex Pepsi watch traces its roots back to the original Rolex GMT-Master Ref. 6542, which debuted in 1954. The watch was developed in collaboration with Pan American World Airways, better known as Pan Am. Pilots needed a way to track multiple time zones while flying international routes, and Rolex answered the call with the GMT-Master.

The red and blue bezel allowed pilots to quickly differentiate between daytime and nighttime hours when reading the second time zone. This simple yet effective feature helped the GMT-Master become a staple for professional aviators and frequent travelers.

Over the decades, the Rolex Pepsi watch evolved through several references while maintaining its signature color scheme. The modern ceramic version, introduced in 2018, features a durable Cerachrom bezel that resists fading and scratching while preserving the classic aesthetic that collectors love.

Discontinuation Rumors Surround the Rolex Pepsi Watch

Recent reports suggest that the stainless steel Rolex Pepsi watch may no longer be listed by some authorized retailers. While Rolex has not officially confirmed the discontinuation, the watch has disappeared from several dealer websites, fueling speculation across the watch community.

Collectors and industry experts have noticed that the reference 126710BLRO is becoming harder to find through traditional retail channels. Whenever a popular Rolex model disappears from retailer listings, it often signals a potential change in the brand’s catalog.

If Rolex has indeed discontinued the steel Pepsi model, it would be one of the most significant changes to the GMT-Master II lineup in recent years.

Rolex Pepsi Watch Prices Are Already Rising

The possibility that the Rolex Pepsi watch could be discontinued has already affected market prices. On the secondary market, the watch has historically traded between $19,000 and $24,000 depending on condition and bracelet type.

However, recent dealer listings show prices beginning to climb again. Some wholesale networks are now asking between $26,000 and $27,000 for full set examples on the Jubilee bracelet.

This price movement highlights the powerful influence that discontinuation rumors can have on luxury watch markets. When collectors believe a watch may no longer be produced, demand can quickly spike.

Why the Rolex Pepsi Watch Is So Popular

There are several reasons why the Rolex Pepsi watch remains one of the most desirable luxury watches in the world.

Iconic Design

The red and blue bezel is instantly recognizable and unlike anything else in the watch industry. Even people who are not deeply involved in watch collecting can identify the Pepsi color scheme.

Strong Heritage

Few watches have the historical significance of the Rolex Pepsi watch. Its origins in aviation history and its long production timeline give it a level of authenticity that collectors appreciate.

Everyday Wearability

Despite its status as a collector favorite, the Rolex Pepsi watch is extremely practical. The GMT function allows travelers to track multiple time zones, and the durable stainless steel construction makes it suitable for everyday wear.

Limited Availability

Like many steel sports models from Rolex, the Pepsi GMT-Master II has been extremely difficult to purchase at retail. Waiting lists at authorized dealers often stretch for years, making the watch even more desirable.

Could Rolex Replace the Pepsi With Another Model?

Whenever a major Rolex reference disappears, collectors immediately begin speculating about potential replacements.

One possibility is the return of the “Coke” bezel, which features a black and red color combination. The Rolex GMT-Master II Coke has been absent from the catalog for years, and many collectors would welcome its return.

Another possibility is that Rolex could expand other GMT-Master II variants, such as the popular Rolex GMT-Master II Sprite, which features a left-handed crown orientation and green and black bezel.

Rolex is known for making subtle yet impactful changes to its lineup, and the brand rarely reveals its plans in advance. For now, collectors can only speculate about what might come next.

What This Means for Collectors

If the stainless steel Rolex Pepsi watch is officially discontinued, it could become even more desirable among collectors.

Historically, discontinued Rolex sports models often experience increased demand in the years following their removal from production. Collectors tend to view these watches as important pieces of Rolex history.

However, market dynamics today are different than they were during the pandemic-era watch boom. While prices may rise initially, the long-term value will likely depend on overall collector demand and the models that replace it.

Where to Buy a Rolex Pepsi Watch

Whether the Rolex Pepsi watch remains in production or becomes a discontinued collector piece, demand for the model is expected to remain extremely strong.

For collectors looking to purchase a Rolex Pepsi watch, working with a trusted retailer is essential. Happy Jewelers is one of the best places to find highly sought after luxury watches including Rolex, Tudor, Cartier, Patek Philippe, and Audemars Piguet. Their team specializes in sourcing some of the most desirable models in the world and offers competitive wholesale pricing along with exceptional customer service.

From the legendary Rolex Pepsi watch to other iconic timepieces, Happy Jewelers has built a reputation as a trusted destination for collectors looking for authentic luxury watches at some of the best prices available.

If you are searching for a Rolex Pepsi watch or any other luxury timepiece, Happy Jewelers remains one of the top places to shop both online and in store for the most sought after watches in the world.