The Rolex Submariner remains one of the most recognizable luxury dive watches in the world. Known for its timeless design, impressive durability, and strong demand among collectors, the Submariner continues to be one of the most sought after models in the Rolex lineup. But how much does a Rolex Submariner cost in 2026, and which reference offers the best value for your money?
As of October 2026, US retail prices for the current Rolex Submariner collection range from $10,050 for the stainless steel Submariner No Date to $50,900 for the solid 18k yellow gold Submariner Date. Between those two price points, buyers can choose from classic black bezel models, the popular green bezel Submariner, two tone yellow gold options, and luxurious full gold references.
At Happy Jewelers, we help watch enthusiasts explore the Rolex Submariner collection, compare retail and secondary market prices, and find the right model for their collection. Whether you are purchasing your first luxury watch or adding another Rolex to your lineup, understanding the differences between references can help you make a more informed decision.
Rolex Submariner Prices in 2026: What You Need to Know
The Rolex Submariner price depends primarily on the reference, materials, bezel color, and whether the watch includes a date complication. While the stainless steel models offer the most accessible entry into the collection, gold and two tone versions command significantly higher prices.
As of October 16, 2026, the US manufacturer's suggested retail prices are:
-
Rolex Submariner No Date 124060: $10,050
-
Rolex Submariner Date 126610LN: $11,350
-
Rolex Submariner Date 126610LV: $11,900
-
Rolex Submariner Date 126613LN: $19,450
-
Rolex Submariner Date 126613LB: $19,450
-
Rolex Submariner Date 126618LN: $50,900
-
Rolex Submariner Date 126618LB: $50,900
These prices reflect the US Rolex catalog as of October 16, 2026, and may change as Rolex updates its pricing. Retail prices also do not necessarily reflect what buyers will pay on the secondary market. Availability, condition, box and papers, and demand for a particular reference can all affect its resale price.
For buyers exploring the Rolex market, it is important to compare both authorized retail pricing and the prices of available watches from established luxury watch dealers.
A Brief History of the Rolex Submariner
Introduced in 1953, the Rolex Submariner helped establish the modern luxury dive watch. Its original design focused on legibility, reliability, and water resistance, making it a practical tool for divers while laying the foundation for one of the most enduring designs in watchmaking.
The Submariner Date arrived in 1969, giving buyers the option of a date display and Rolex's recognizable Cyclops magnification lens. Over the following decades, improvements to the movement, case construction, bracelet, and bezel helped turn the Submariner into both a professional dive watch and a luxury everyday timepiece.
Modern Submariner models offer 300 meters of water resistance, a unidirectional rotating bezel with a ceramic Cerachrom insert, and Rolex's Chromalight display for visibility in low light. The Oyster bracelet and Glidelock extension system also make the watch practical for daily wear and diving.
The current collection retains the proportions and design cues that made the original famous while incorporating modern manufacturing and movement technology.
The Stainless Steel Rolex Submariner Models
For most buyers, stainless steel is the natural place to start when shopping for a Rolex Submariner. These models offer the collection's signature design, strong everyday versatility, and the lowest retail prices in the current lineup.
Rolex Submariner No Date 124060: $10,050

The Rolex Submariner 124060 is the most affordable current Submariner and one of the most appealing options for collectors who prefer a traditional dive watch.
Its 41mm Oystersteel case is paired with a black dial, black Cerachrom bezel, and matching Oyster bracelet. The dial has no date window, creating a clean and symmetrical appearance that closely reflects the original Submariner's tool watch character.
Inside is Rolex Caliber 3230, an automatic movement offering approximately 70 hours of power reserve. The watch also features a Triplock winding crown, a scratch resistant sapphire crystal, and 300 meters of water resistance.
At $10,050 retail, the 124060 is an excellent choice for buyers who want the classic Rolex Submariner look without paying extra for a date complication or precious metals.
It is also our favorite starting point for anyone who values understated design and long term versatility.
Rolex Submariner Date 126610LN: $11,350

The Rolex Submariner Date 126610LN adds the convenience of a date display while retaining the traditional black dial and black bezel combination.
Its 41mm Oystersteel case and bracelet give it a versatile appearance that works equally well with casual clothing, business attire, and more formal outfits. The date window sits at three o'clock beneath Rolex's signature Cyclops lens.
The watch uses Caliber 3235, an automatic movement with approximately 70 hours of power reserve. It shares the collection's 300 meter water resistance and modern ceramic bezel construction.
At $11,350, the 126610LN costs $1,300 more than the no date Submariner. For buyers who regularly use the date function, that additional cost may be worthwhile.
This reference is also one of the most recognizable choices in the entire Submariner family, making it a strong option for someone looking for a classic Rolex that can be worn every day.
Rolex Submariner Date 126610LV: $11,900
Often associated with the nickname Starbucks, the Rolex Submariner 126610LV combines a black dial and Oystersteel case with a green Cerachrom bezel.
The green bezel gives this reference a distinctive appearance without moving too far away from the Submariner's traditional design. It is especially popular among buyers who want something more recognizable than the standard black bezel model.
Like the 126610LN, it runs on Caliber 3235 and offers approximately 70 hours of power reserve. The watch also includes the Oysterlock safety clasp and Glidelock extension system.
Its retail price is $11,900, which places it $550 above the black bezel Submariner Date.
For buyers who appreciate Rolex's history of green accents and want a steel sports watch with more personality, the 126610LV deserves serious consideration.
The Two Tone Rolex Submariner Models
Rolex refers to its combination of Oystersteel and 18k yellow gold as Yellow Rolesor. This approach blends the durability and sporty appearance of steel with the warmth and luxury of gold.
Two tone Submariner models are particularly appealing to buyers who want a more distinctive watch without moving to an entirely precious metal case and bracelet.
Rolex Submariner Date 126613LN: $19,450
The Rolex Submariner 126613LN features a black dial, black ceramic bezel, and a combination of Oystersteel and yellow gold.
The gold center links, bezel details, and crown give the watch a more luxurious appearance than its all steel counterparts. At the same time, the black dial and bezel maintain the familiar Submariner aesthetic.
Inside, Caliber 3235 provides approximately 70 hours of power reserve, while the case offers 300 meters of water resistance.
At $19,450, the 126613LN is a considerable step up from the steel Submariner Date. Buyers are paying for the addition of 18k yellow gold and the more prominent appearance it creates.
This is a strong option for someone who wants a recognizable Rolex sports watch that makes more of a statement on the wrist.
Rolex Submariner Date 126613LB: $19,450
The Rolex Submariner 126613LB offers the same two tone construction as the black bezel model but features a blue ceramic bezel and matching royal blue dial.
The combination of yellow gold and blue has long been associated with Rolex sports watches. It creates a bold look that stands apart from the more understated black models.
Mechanically, the 126613LB matches the 126613LN, including Caliber 3235, approximately 70 hours of power reserve, and 300 meters of water resistance.
Its US retail price is also $19,450.
Choosing between the black and blue versions comes down primarily to personal preference. The black model is generally more restrained, while the blue and gold combination offers a more eye catching look.
For buyers who want a two tone Rolex Submariner that feels unmistakably luxurious, the 126613LB is one of the collection's most recognizable choices.
The Solid Gold Rolex Submariner Models
At the top of the current Submariner price range are the full 18k yellow gold references. These watches retain the collection's core dive watch functionality while using precious metal for both the case and bracelet.
Rolex Submariner Date 126618LN: $50,900
The Rolex Submariner 126618LN combines an 18k yellow gold case and bracelet with a black dial and black Cerachrom bezel.
The contrast between the black dial and yellow gold gives this model a bold, luxurious appearance. Despite its precious metal construction, it remains a functional dive watch with 300 meters of water resistance.
The watch uses Caliber 3235, which provides approximately 70 hours of power reserve and a date display at three o'clock.
At $50,900, the 126618LN costs substantially more than the steel Submariner. The difference comes primarily from its precious metal construction, rather than a major increase in core functionality.
This reference is best suited to buyers who want a full gold Rolex sports watch and are comfortable paying a significant premium for its materials and presence.
Rolex Submariner Date 126618LB: $50,900
The Rolex Submariner 126618LB takes the same full gold construction and pairs it with a royal blue dial and matching blue Cerachrom bezel.
The result is one of the most visually distinctive watches in the current Submariner collection. The blue and yellow gold combination has a long history within Rolex's luxury sports watch lineup and remains popular among collectors who prefer colorful, statement making designs.
Like the black version, it features Caliber 3235, a 70 hour power reserve, a date display, and 300 meters of water resistance.
The US retail price is $50,900.
For buyers who want a solid gold Rolex with a recognizable design and a more vibrant appearance, the 126618LB is a compelling option.
Rolex Submariner Retail Price vs. Resale Value
One of the biggest questions buyers ask is whether a Rolex Submariner holds its value. The answer depends on the specific reference, the price paid, market demand, and the condition of the watch.
The Submariner has historically attracted strong interest in the secondary market because of its recognizable design, established reputation, and global demand. However, resale values are not guaranteed, and not every reference trades above retail.
Stainless steel models generally attract a broad pool of buyers. The black bezel 126610LN offers a classic design, while the green bezel 126610LV can appeal to collectors who want a more distinctive version. Two tone and full gold models appeal to different segments of the market and may experience different resale patterns.
When comparing prices, buyers should consider the following factors:
Condition: Watches with minimal wear, original components, and a well documented service history may be more attractive to buyers.
Box and papers: Original packaging and documentation can improve buyer confidence and may affect resale value.
Reference and dial configuration: Certain combinations attract more attention than others, but popularity can change over time.
Purchase price: Buying below the prevailing market price can provide a more favorable starting point if you eventually decide to sell.
Dealer reputation: Purchasing through a reputable luxury watch dealer can help reduce uncertainty surrounding authenticity, condition, and the buying process.
It is also important to distinguish retail value from resale value. Rolex's suggested retail price is not the same as the price a private seller or dealer will offer for a pre owned watch.
At Happy Jewelers, buyers can explore new and pre owned Rolex watches and compare available options based on their budget and preferences. Our team can help explain the differences between references and identify a watch that makes sense for your collection.
Which Rolex Submariner Should You Buy in 2026?
The best Rolex Submariner depends on your budget, personal style, and how you plan to wear it.
Best overall value: Rolex Submariner 124060
At $10,050 retail, the no date Submariner delivers the essential design in its simplest form. Its symmetrical dial, black bezel, and versatile steel construction make it an excellent everyday watch.
Best everyday Rolex: Rolex Submariner Date 126610LN
The 126610LN is ideal for buyers who want the classic black Submariner look with the added convenience of a date display. It is a natural choice for a first Rolex or a long term addition to a collection.
Best colorful steel model: Rolex Submariner Date 126610LV
The green bezel makes the 126610LV stand out while retaining the versatility of a steel sports watch. It is a strong choice for collectors who want a little more character.
Best two tone option: Rolex Submariner Date 126613LB
The combination of blue and yellow gold gives this reference a distinctive appearance. It is a good fit for buyers who want a more luxurious watch without paying full gold prices.
Best full gold option: Rolex Submariner Date 126618LN
For someone seeking the classic black Submariner design in solid yellow gold, the 126618LN offers a traditional look with premium materials.
Ultimately, the best purchase is the watch you will enjoy wearing. While resale value is worth considering, personal preference, comfort, and long term satisfaction should also play a role in your decision.
Shop Rolex Submariner Watches at Happy Jewelers
Happy Jewelers is a family owned jewelry store in Orange County, California, known for its extensive selection of luxury watches and personalized customer service. From classic stainless steel Rolex Submariners to sought after green bezel models and precious metal references, we help buyers navigate the luxury watch market with confidence.
Our collection includes new and pre owned luxury watches from leading brands, with options for first time buyers and experienced collectors alike. We work to offer competitive pricing and help customers understand the differences between references, condition, availability, and market value.
Whether you are searching for a Rolex Submariner 124060, a Submariner Date 126610LN, or a full gold 126618LB, Happy Jewelers can help you explore your options online or visit our Orange County showroom.
If you are ready to purchase your next Rolex, explore our available inventory and speak with our team about finding the right Submariner for your style and budget.
Frequently Asked Questions About Rolex Submariner Prices
How much is the cheapest Rolex Submariner in 2026?
The least expensive current Rolex Submariner is the stainless steel Ref. 124060, with a US retail price of $10,050 as of October 16, 2026. It features a black dial, black ceramic bezel, and no date display. Prices on the secondary market may be higher or lower depending on condition, availability, and demand.
How much does a Rolex Submariner Date cost?
The current stainless steel Rolex Submariner Date starts at $11,350 for the black bezel Ref. 126610LN. The green bezel Ref. 126610LV is priced at $11,900. Two tone Yellow Rolesor versions cost $19,450, while the full yellow gold models are priced at $50,900.
What is the most expensive Rolex Submariner in 2026?
The most expensive models in the current US Submariner catalog covered in this guide are the Ref. 126618LN and Ref. 126618LB. Both are made from 18k yellow gold and have a retail price of $50,900.
What movement does the Rolex Submariner use?
The current no date Rolex Submariner Ref. 124060 uses Caliber 3230. Current Submariner Date references use Caliber 3235. Both are automatic mechanical movements with approximately 70 hours of power reserve.
How water resistant is the Rolex Submariner?
Current Rolex Submariner models are water resistant to 300 meters, or approximately 1,000 feet. Their Oyster cases, Triplock winding crowns, and screw down casebacks help provide the protection required for professional diving and everyday wear.
Does the Rolex Submariner hold its value?
The Rolex Submariner has a strong reputation in the secondary market, but its resale value depends on the reference, condition, purchase price, market demand, and other factors. Some models may trade above retail, while others may sell at or below their original retail price. No future resale value is guaranteed.
Is the Rolex Submariner No Date better than the Date model?
The choice comes down to personal preference. The No Date Ref. 124060 has a cleaner, symmetrical dial and costs less. The Date Ref. 126610LN adds a practical date display and Cyclops lens. Both offer 300 meters of water resistance and approximately 70 hours of power reserve.
What is the difference between the Rolex Submariner Starbucks and the standard Submariner?
The nickname Starbucks generally refers to the Rolex Submariner Date Ref. 126610LV, which combines a black dial with a green ceramic bezel. The standard black bezel Submariner Date Ref. 126610LN features a black bezel and black dial. Both use Oystersteel and Caliber 3235, but the green bezel model has a higher retail price.
Where can I buy a Rolex Submariner in Orange County?
Happy Jewelers in Orange County, California, offers a selection of luxury watches, including Rolex models when available. Buyers can explore available inventory online or visit the showroom to discuss new and pre owned options, pricing, and the differences between Submariner references.
Should I buy a new or pre owned Rolex Submariner?
A new Rolex Submariner may appeal to buyers who want an unworn watch and the experience of purchasing a new model. A pre owned Submariner can provide access to different references, production years, and price points. Compare the seller's reputation, authenticity, condition, documentation, and total cost before making a decision.
Pricing note: All retail prices in this guide are US manufacturer suggested retail prices in USD, based on the Rolex US catalog as of October 16, 2026. Prices and availability may change. Secondary market prices vary by reference, condition, and seller.





Share:
Rolex Batman vs. Rolex Batgirl: What’s the Difference?
Rolex vs Tudor: Which Luxury Watch Brand Is Better?