The Rolex Submariner has long been a symbol of timeless design, rugged durability, and luxury. Since its debut in the early 1950s, the Submariner has evolved through various iterations, including stainless steel, yellow gold, and white gold models, each bringing new color options to the dial and bezel. In 2008, Rolex introduced a standout version that collectors quickly nicknamed the Rolex Smurf, officially known as reference 116619LB.
The Debut of the Rolex Smurf
In 2008, to mark Rolex’s 100th anniversary, the brand released the first Submariner model made entirely from 18k white gold. Rolex produces its own proprietary white gold, which has a slightly darker tone than traditional white gold and is often referred to as "gray gold." This metal is incredibly strong and does not require replating, making it both luxurious and practical.
What Makes the Rolex Smurf Unique
The Rolex Smurf immediately stood out for its vivid blue dial and matching blue Cerachrom bezel. While blue had been used on other Submariner models before, this was the first time it appeared on a white gold Submariner. The color is brighter than the blue seen on two-tone or yellow gold models, and it reminded collectors of the cartoon characters from The Smurfs. The name stuck, and to this day, the 116619LB is widely known as the Rolex Smurf.
Collectors often compare the Rolex Smurf to other Submariners like the green-dial Hulk or the two-tone blue model, but the Smurf’s all-white gold construction and striking blue color combination give it a unique presence in the Rolex lineup.
Case, Bracelet, and Wearability
Although the case diameter remained 40mm, the Rolex Smurf feels more substantial due to its use of white gold and the thicker "Super Case" design. The lugs are wider and the watch has a bolder appearance than its stainless steel counterparts.
This model also introduced the Glidelock clasp to the Submariner collection. The Glidelock allows the wearer to adjust the bracelet length by up to 5mm without any tools, which adds both comfort and convenience. The bracelet includes solid end links and features a mix of satin and high-polish finishes, showcasing Rolex’s attention to detail.
Dial and Bezel: Signature Features of the Smurf
Unlike the sunburst dials seen on other blue Submariners, the Rolex Smurf uses a deep lacquered blue dial that creates a glossy, almost wet look. This design element adds to the watch’s connection to its diving heritage. The dial also features the Maxi Dial layout, with larger hour markers and wider hands for improved readability.
The blue bezel is made of Cerachrom, Rolex’s proprietary ceramic material that resists fading and scratches. Although Cerachrom was introduced in 2005, the Rolex Smurf was the first Submariner to use this material. The bezel’s numerals are coated in platinum for a high-end finish, further distinguishing the Smurf from earlier models that used aluminum bezels.
The Discontinuation of the Rolex Smurf
In 2020, Rolex made a major change by retiring the 40mm Submariner case. This included discontinuing the Rolex Smurf 116619LB. That same year, the green-dialed Hulk Submariner was also phased out. Rolex replaced these models with an updated 41mm Submariner lineup. In place of the Smurf, the brand introduced reference 126619LB, a white gold Submariner Date featuring a bright blue Cerachrom bezel and a black dial.
Although some refer to the new 126619LB as the Smurf, many collectors feel it lacks the cohesive blue-on-blue design that made the original so special. As a result, a new nickname emerged: the "Cookie Monster," referencing the blue and black color scheme reminiscent of the beloved Sesame Street character. Some also note similarities to the vintage GMT-Master known as the “Blueberry.”
Why the Rolex Smurf is So Sought After Today
Since its discontinuation, the Rolex Smurf has become even more desirable among collectors. While the stainless steel Submariner is often viewed as an entry-level Rolex sports watch, the Smurf offered a more luxurious option with its full white gold build.
Even though the model was in production for 12 years, the Rolex Smurf remains relatively rare on the secondary market. Its original retail price was around $38,000, but demand has pushed resale prices significantly higher. The newer 41mm version is priced slightly above that, but the original Smurf continues to hold strong value due to its iconic design and limited availability.
Final Thoughts on the Rolex Smurf
The Rolex Smurf is one of the most memorable and unique Submariners ever created. Its bold blue dial and bezel combined with a solid white gold case make it a standout among luxury dive watches. While its successor, the 126619LB, offers a modern update, many collectors still view the original Rolex Smurf as the definitive version.
Whether you’re a seasoned collector or simply a fan of iconic timepieces, the Rolex Smurf is a model that blends innovation, luxury, and history in a way few watches can.
Find Your Rolex At Happy Jewelers
When it comes to buying a Rolex, whether you're hunting for a brand-new model or a rare discontinued piece like the Rolex Smurf, Happy Jewelers is the go-to destination. With wholesale pricing available both online and in-store, they offer unbeatable value without compromising on quality. Their expert team provides exceptional customer service and deep knowledge of the luxury watch market, making your buying experience smooth and informed. Happy Jewelers also has access to exclusive sourcing channels that allow them to offer timepieces you simply won't find anywhere else. If you're serious about your next Rolex, there's no better place to start your search.
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