The 2025 Masters will go down in history as one of the most thrilling and emotionally charged major championships ever played. Golf fans around the world watched in awe as Rory McIlroy, after years of close calls and heartbreak at Augusta, finally sealed the deal. With a dramatic playoff victory over Justin Rose, McIlroy secured his long-awaited Green Jacket and with it, completed the career Grand Slam.
At 35, McIlroy joins an elite group of just six players in golf history who have won all four of golf’s major championships: the Masters, the U.S. Open, The Open Championship, and the PGA Championship. It is a club reserved for the best of the best including Jack Nicklaus, Tiger Woods, Gary Player, Ben Hogan, and Gene Sarazen. Now, McIlroy stands alongside them.
The final day at Augusta National had all the ingredients of a classic: tension, incredible shot-making, emotional swings, and a playoff that kept viewers glued to their screens. As McIlroy walked off the 18th green, hugged his caddie, and waved to the crowd, it was clear that this was not just another win. It was a career-defining moment.
But the drama on the course was not the only thing that had people talking. Off the fairways, the Masters once again played host to an unofficial fashion and luxury showcase, particularly when it came to wristwear.
From tee boxes to trophy ceremonies, some of the most stylish and expensive watches in the world were on full display. Social media lit up with photos and analysis, and once again, popular watch expert @itschadalexander broke down the impressive lineup of timepieces spotted throughout the tournament.
Among the most eye-catching pieces was Bubba Watson’s Richard Mille RM 38 02 Tourbillon. The watch, designed specifically for Watson, comes with a jaw-dropping price tag of $2.5 million. It is not just a statement piece. It is practically a wearable work of art, built to withstand the intense physical movement of a professional golf swing, while still turning heads with its bold and intricate design.
McIlroy, for his part, was all class. As an ambassador for Omega, he wore the stunning Omega De Ville Tourbillon, a timepiece that retails for approximately $137,000. The De Ville is known for its sophisticated design and precision engineering, making it a fitting choice for a player who just added one of golf’s most prestigious titles to his résumé.
In other moments during the tournament, Rory was seen wearing the Omega Speedmaster “Silver Snoopy Award” Edition, an iconic model that celebrates NASA’s Silver Snoopy Award, retailing at around $10,000. While significantly more affordable than the Tourbillon, the Snoopy Speedmaster is still a highly coveted piece among collectors, thanks to its unique backstory and playful aesthetic.
The luxury looks did not stop with the players. Rory’s wife, Erica Stoll, made a subtle but stunning fashion statement of her own, sporting a rose gold and diamond Patek Philippe Nautilus. With an estimated value around $120,000, the watch perfectly complemented the celebration as the couple posed for photos with their daughter, Poppy, following the Green Jacket ceremony.
The image of McIlroy holding Poppy while smiling beside Erica has already become one of the most iconic family moments in Masters history, a scene filled with pride, relief, and joy after years of chasing this elusive title.
Rolex, of course, continued its reign as the most dominant watch brand on the wrists of golf’s elite. Tournament runner-up Justin Rose wore his Rolex Day Date Meteorite proudly, and he was not alone. Fellow major champions Phil Mickelson who was wearing his Rolex Cellani, Jon Rahm who was spotted wearing his Rolex Daytona Le Mans, and Scottie Scheffler also represented the iconic Swiss brand throughout the week with a green Rolex Submariner.
And it was not just the players getting in on the wristwear action. Augusta National Chairman Fred Riley was seen with his own Rolex, as were celebrity guests like tennis legends Roger Federer and Caroline Wozniacki. Wozniacki’s piece, a dazzling Daytona Off Catalogue model, stood out in particular. With a reported price tag of around $400,000, it added a layer of glamour to the already prestigious event.
Meanwhile, Tommy Fleetwood stayed true to his roots with the TAG Heuer Connected Calibre E4 Golf Edition watch. Known for its smart functionality tailored specifically for golfers, this model offers GPS tracking, shot distance measurement, and a digital scorecard, all packed into a sleek design. Golf Monthly has tested and reviewed the watch extensively and gave it high praise as one of the best golf-specific smartwatches currently available. For players like Fleetwood who value tech as much as tradition, it is the perfect fit.
What makes this year’s Masters even more fascinating is how seamlessly luxury and sport intertwine. Golf has always had a close relationship with prestige, tradition, and high-end fashion, but in recent years, the level of detail and individual expression has grown significantly. Watches, in particular, have become more than just accessories. They are part of the personal brand, a way to stand out, tell a story, and express identity.
McIlroy’s win was not just a triumph of skill. It was a testament to perseverance. For years, he had faced questions about whether he would ever win at Augusta. Despite having all the talent in the world and multiple majors under his belt, the Masters remained out of reach. Year after year, he would enter the tournament as a favorite, only to fall short. But in 2025, it all came together.
His performance, his poise under pressure, and his emotional connection with the moment made this victory resonate even more deeply with fans. Watching him hold the Green Jacket alongside his family after over a decade of chasing this very dream felt like the perfect ending to one chapter and the beginning of a new one.
In the end, the 2025 Masters was more than just a tournament. It was a storybook ending for McIlroy, a fashion showcase, and a celebration of golf’s enduring appeal. From the roars on Amen Corner to the quiet class of a rose gold watch, this year’s Masters had it all.
And for Rory McIlroy, it was proof that patience, persistence, and a little bit of flair can lead to something truly unforgettable.