The Audemars Piguet Royal Oak has become one of the most recognizable luxury sports watches ever created. While its name and design suggest an active lifestyle, the Royal Oak is not necessarily a watch you would expect to see worn during an actual professional tennis match. Serena Williams has never been particularly concerned with following that rule.
For years, the tennis legend has worn Audemars Piguet watches both on and off the court, turning the Royal Oak into part of her signature style. Now, after more than a decade as an Audemars Piguet ambassador, Williams has received a Royal Oak designed specifically around her vision.
The new Audemars Piguet Royal Oak Selfwinding Chronograph “Serena Williams” combines high performance watchmaking with a striking pink mother of pearl dial, white ceramic construction and a second pink rubber strap. Limited to just 500 pieces, it is one of the most distinctive Royal Oak chronographs to arrive in 2026.
Audemars Piguet Royal Oak Serena Williams Limited Edition

The Audemars Piguet Royal Oak Serena Williams is based on the newer 38mm Royal Oak Selfwinding Chronograph platform introduced by AP earlier this year. That smaller case gives the chronograph a more compact presence on the wrist while retaining the familiar Royal Oak design language.
Williams worked directly with Audemars Piguet on the special edition, with the design intended to express what the brand describes as a combination of strength and feminine energy.
That idea comes through immediately in the materials and colors.
Rather than using the traditional Royal Oak tapisserie dial, AP gives the Serena Williams edition a pink mother of pearl dial. The natural material produces an opalescent appearance, meaning the color can shift subtly as the watch catches the light.
The chronograph subdials are also finished in pink, creating a cohesive look across the entire dial. The result is a Royal Oak that feels considerably more playful than many of the classic steel or black dial versions collectors are accustomed to seeing.
A 38mm White Ceramic Royal Oak

One of the most important details of the Audemars Piguet Royal Oak Serena Williams is its case material.
The 38mm case is crafted from scratch resistant white ceramic and measures 11.1mm thick. It is paired with a matching white ceramic bracelet, giving the watch a bright and modern appearance that works particularly well with the pink dial.
Ceramic has become an increasingly important material for luxury sports watches because of its combination of light weight, durability and resistance to scratches. For a watch associated with one of the greatest athletes in tennis history, the material also makes plenty of sense.
The familiar Royal Oak architecture remains intact, including its octagonal bezel and exposed screws. The white ceramic gives those recognizable design elements a completely different personality.
The Calibre 6401 Automatic Chronograph
Inside the watch is one of the biggest technical highlights of the new Royal Oak.
The Serena Williams edition is powered by Audemars Piguet's Calibre 6401, an in house automatic chronograph movement that debuted with the new generation 38mm Royal Oak chronograph.
The movement features a column wheel and vertical clutch, two characteristics that collectors often look for in a sophisticated mechanical chronograph. The vertical clutch helps provide smooth chronograph engagement, while the column wheel is a traditional high end watchmaking feature associated with refined chronograph construction.
The movement also provides approximately 55 hours of power reserve and operates at a frequency of 4Hz.
Another interesting feature is the date display positioned at 4:30. The date changes instantaneously at midnight, adding another technical detail to a movement that is already packed with functionality.
Through the sapphire caseback, owners can see the intricate mechanics of the Calibre 6401 along with its decorated rotor.
A Pink Mother of Pearl Dial
For many collectors, the dial will be the defining feature of this limited edition Royal Oak.
The pink mother of pearl gives the watch a completely different look from the traditional Royal Oak chronographs. Because mother of pearl is a natural material, every dial can have subtle variations in its surface and coloration.
The pink chronograph registers blend into the dial while still providing enough contrast to maintain legibility. The watch also uses 18K white gold hands and rhodium colored 18K pink gold hour markers.
Both the hands and indices are filled with Super LumiNova, helping improve visibility in low light.
The combination of pink mother of pearl, precious metal details and white ceramic makes this Royal Oak feel more like a piece of high jewelry than a conventional sports chronograph.
A Royal Oak With Two Personalities
Perhaps the most interesting part of the Serena Williams edition is that Audemars Piguet includes two different strap options.
The standard bracelet is made from matching white ceramic, giving the watch its full luxury sports watch appearance. But the watch also comes with a pink rubber strap.
The pink strap attaches to the case with white ceramic studs and completely changes the personality of the watch.
It also creates a direct connection to Williams's tennis career. While wearing a $95,900 limited edition Royal Oak during a competitive tennis match would not be practical for most people, the rubber strap gives the watch a much sportier appearance.
For collectors, having both options makes the watch more versatile. The ceramic bracelet can provide a more elevated look for formal occasions, while the pink rubber strap brings a more athletic feel.
Serena Williams and Audemars Piguet
The relationship between Serena Williams and Audemars Piguet has been developing for more than a decade. Williams became an AP ambassador in 2014 and has worn numerous watches from the brand over the years.
Her relationship with the Royal Oak has been particularly notable because she has repeatedly brought the watch into settings where traditional luxury watches are not normally seen.
The partnership makes the new limited edition feel like more than a celebrity name attached to an existing model. Williams was involved in the design process, and the finished watch reflects several elements associated with her personal style.
It is bold, colorful, technically sophisticated and unmistakably luxurious.
Audemars Piguet Royal Oak Serena Williams Price and Availability
The Audemars Piguet Royal Oak Selfwinding Chronograph “Serena Williams” is limited to 500 pieces worldwide.
The official retail price is $95,900.
With only 500 examples being produced, this is a watch aimed squarely at collectors who appreciate limited production Royal Oak models and the connection between luxury watchmaking and sports.
For buyers interested in this model or other hard to find Audemars Piguet watches, the secondary market can also be worth exploring.
Find Audemars Piguet Watches at Happy Jewelers
The Audemars Piguet Royal Oak has become one of the most important luxury sports watches in the world, and special editions like the Serena Williams model show just how far the design can evolve while still remaining recognizable.
At Happy Jewelers, we specialize in helping collectors find exceptional luxury watches from Audemars Piguet, Rolex, Patek Philippe, Richard Mille, Cartier, Tudor and other major watch brands.
As a family owned jewelry store in Orange County, Happy Jewelers has built a reputation for an extensive selection, strong customer service and access to collectible watches that can be difficult to find. Whether you are searching for an Audemars Piguet Royal Oak, a Royal Oak Chronograph or another rare luxury timepiece, our team can help you explore available options both online and in store.
For collectors who appreciate watches that combine craftsmanship, history and personality, the Audemars Piguet Royal Oak Serena Williams is an especially interesting addition to the Royal Oak family.





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