Rolex Four Seasons Collection: Four One of One Rolex Daytona Watches Are Going to Auction

Rolex is known for producing some of the most recognizable luxury watches in the world, but the brand rarely takes the step of putting one of its own watches directly up for auction. That is about to change.

On September 28, 2026, four extraordinary one of one Rolex Daytona watches will go under the hammer in London as part of a special charitable auction. Known collectively as the Rolex Four Seasons collection, the four gem set Cosmograph Daytona watches were created in collaboration with Rolex ambassadors Roger Federer and Leonardo DiCaprio.

Each watch represents one of the four seasons, with Spring, Summer, Autumn and Winter receiving its own combination of precious metals, gemstones and highly unusual natural stone dials.

More than simply being rare Rolex watches, the four Daytona models represent a significant moment for the brand. Rolex has never previously held an auction of this kind, with proceeds from the sale going toward charitable organizations supported by Federer and DiCaprio.

Rolex Four Seasons Daytona: Four completely unique watches

Although the four Rolex Daytona watches share the same fundamental foundation, every model has been designed to stand apart.

All four watches are powered by Rolex Calibre 4131, the brand's modern automatic chronograph movement, which provides approximately 72 hours of power reserve. Each Daytona also features 54 brilliant cut diamonds set across the lugs and crown guard.

The biggest differences appear in the precious metal used for each case and bracelet, along with the natural stone dials and colorful gemstones decorating the bezels and hour markers.

Because each watch is a genuine one of one creation, collectors will not simply be competing for an extremely rare reference. They will be bidding for a Rolex Daytona that cannot be replicated as part of a standard production collection.

Rolex Cosmograph Daytona Spring

The Spring edition is perhaps the most immediately colorful of the four watches.

Rolex has created the case and bracelet from 18k white gold, providing a relatively cool foundation for the vibrant purple and green tones of the dial and gemstones.

The dial is made from chrysoprase, a distinctive green gemstone, while the chronograph counters use lepidolite. The combination gives the watch a highly unusual appearance that is considerably removed from the more traditional black, white and metallic Daytona configurations collectors are accustomed to seeing.

Around the dial are eight baguette cut and three square cut purple sapphires serving as hour markers. The bezel takes the gemstone treatment even further, with 36 trapeze cut purple sapphires surrounding the chronograph.

The result is an exceptionally colorful interpretation of the Rolex Daytona that feels designed specifically for a collector who wants something that cannot be found elsewhere.

Rolex Cosmograph Daytona Summer

The Summer edition moves into warmer territory with an 18k Everose gold case and bracelet.

Rolex has paired the pink toned precious metal with a turquoise dial, creating a striking contrast that gives the watch an unmistakably summery character. The chronograph counters are made from the heart of ruby, adding another layer of color and texture to the dial.

The hour markers consist of eight baguette cut and three square cut rubies, while the bezel is set with 36 trapeze cut pink sapphires.

The combination of turquoise, ruby, pink sapphire and Everose gold makes the Summer Daytona one of the boldest watches in the Four Seasons collection.

It is also a reminder of how far Rolex can push the Daytona design when traditional production constraints are removed and the brand is creating a watch specifically for a charitable cause and a unique collector audience.

Rolex Cosmograph Daytona Autumn

For Autumn, Rolex turns to 18k yellow gold and a more earthy palette.

The case and bracelet are crafted from 18k yellow gold, while the dial uses mookaite, a natural stone known for its rich and varied coloration.

The chronograph counters are made from chrysoprase, while the hour markers feature eight baguette cut and three square cut green tourmalines.

The gemstone treatment continues onto the bezel, which contains 36 trapeze cut green tourmalines.

Compared with the vivid turquoise and pink combination of the Summer model, the Autumn Daytona has a more natural character. The yellow gold works particularly well with the earthy mookaite dial, while the green tourmalines reinforce the seasonal inspiration.

As with the other three watches, every component has been selected to create a Daytona that exists as a singular piece rather than simply another variation of an existing Rolex reference.

Rolex Cosmograph Daytona Winter

The final member of the collection is arguably the most traditionally luxurious of the four.

The Winter Daytona is crafted from 950 platinum, Rolex's most prestigious case material, and features a blue opal dial with three lapis lazuli chronograph counters.

The hour markers are made from eight baguette cut and three square cut diamonds, giving the dial a more restrained appearance than some of the colorful gemstone combinations found on the other watches.

The bezel provides the dramatic finishing touch. It contains 36 trapeze cut sapphires arranged in a gradient that moves from blue toward fuchsia.

The result is a Daytona that combines the weight and prestige of platinum with an exceptionally colorful gemstone bezel and an unusual natural stone dial.

Why are these Rolex Daytona watches being auctioned?

The Rolex Four Seasons collection is not simply a commercial exercise.

The four one of one Rolex Daytona watches were created to raise money for charitable causes associated with Roger Federer and Leonardo DiCaprio.

The Federer Foundation, established by the tennis legend in 2003, supports educational initiatives, including elementary education programs in Switzerland and Southern Africa.

The second organization benefiting from the auction is Re:wild, the environmental organization co founded by Leonardo DiCaprio alongside conservation scientists. The organization focuses on protecting and restoring ecosystems and biodiversity around the world.

By combining Rolex's watchmaking expertise with the philanthropic efforts of two of its most recognizable ambassadors, the Four Seasons project gives the Daytona a purpose that extends well beyond collecting.

When and where is the Rolex Four Seasons auction?

The historic Rolex auction is scheduled to take place in London on September 28, 2026.

Phillips, one of the world's leading auction houses for important watches, will conduct the sale.

For collectors, the event should be particularly interesting because each of the four Rolex Daytona watches is a genuine one of one creation. There is no question of waiting for another example to appear at a later auction or hoping to find the same configuration through a secondary market dealer.

Once these watches are sold, their individual ownership histories will begin.

What makes the Rolex Four Seasons Daytona collection so special?

Rare Rolex watches regularly command enormous attention among collectors, but the Four Seasons collection occupies a different category.

These are not simply discontinued Rolex watches, vintage references or limited production models. Each Daytona was created as a unique piece, combining Rolex's legendary chronograph design with precious metals, unusual stone dials and extensive gemstone setting.

The charitable purpose behind the project adds another layer of significance.

For Rolex collectors, the September auction could therefore become one of the most memorable watch sales of 2026. It also demonstrates that even a company as traditional as Rolex can experiment with its most recognizable designs when the occasion calls for something genuinely extraordinary.

For anyone looking to add a Rolex Daytona to their collection without entering the world of one of one auction pieces, the secondary market remains an important place to look.

Happy Jewelers is a trusted destination for luxury watch collectors searching for Rolex watches, including rare and collectible Daytona models. As a family owned jewelry business in Orange County, Happy Jewelers offers access to a wide selection of luxury watches and can be a valuable resource for collectors searching for their next Rolex.

Whether you are interested in a classic stainless steel Daytona, a precious metal configuration or one of the increasingly collectible pre owned Rolex watches available today, Happy Jewelers is a great place to explore the market and find a luxury watch at competitive pricing.